Product Benchmarking
Available Spring 2021
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Every year (since 2017) our team buys 95% of tissue product samples from the shelf. Products are carefully tested and examined in the labs of the Tissue Pack Innovation Lab at North Carolina State University.
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Product features such as sustainability, type of fibers and drying technology used in manufacturing are assessed and decoded.
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With our comprehensive database, we track the evolution of product offerings by national brands and private labels, as well as identify emerging players.
Questions?
For more information please use the form below to get in touch
Ronalds Gonzalez, Ph.D. MBA
Managing Director
Benchmarking
Practical Information Includes
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Understanding of how companies are changing their products (product performance with real numbers)
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Tracking the offering of sustainable products and pricing on the shelf
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Price-performance correlations by categories, segments, and retail channels.
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Assessing the value on the shelf for performance improvement (shelf value $/ton for a given improvement in performance for absorbency)
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Market trend predictions